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Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle.John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional… In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John Voung: Why The Most Effective Local SEO Starts With Being Human.Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand (). Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand.Umault have an impressive portfolio of wins with clients… We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. Guy Bauer and Hope Morley of Umault: Death To The Corporate Video.In this conversation, we discuss: * Why do companies invest in market research? * How can… Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle Elster: The Benefits and Complexities Of Market Research.We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales…

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In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. Pouyan Salehi: The Technologies That Are Driving Sales Performance.But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. But Should Beįor almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To.so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video… Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts. In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies.We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. In this Martech Zone Interview, we speak to Mark Schaefer.

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Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds.

Lately is a social media AI content management…

We discuss how artificial intelligence is helping to drive organizations' content marketing results. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately ().

Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing.

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